AI and search
AI Overviews, AI Mode and assistants: what they do to clicks, where you can already advertise and how to get cited in answers.
AI Overviews and AI Mode: what they do to search and to PPC
A randomised field experiment from January and February 2026 measured about 38 % fewer outbound clicks on queries with an AI overview, and zero-click searches rising from 54 to 72 %. What that means for paid advertising — and what has not changed.
Article library →Advertising in AI search and assistants: where it already works
Google shows ads inside AI answers, OpenAI began testing ads in ChatGPT in February 2026, and sources contradict each other about Perplexity. An overview of what exists, what is only written about, and what is worth acting on today.
Article library →Traffic from AI assistants: small, but it converts. How to earn it and measure it
There is little traffic from ChatGPT and other assistants, but studies agree it converts markedly better than organic search. How to get into the answers, how to measure it, and why most companies have no idea how much arrives.
Article library →AI in running PPC: what it already does well and where it still fails
Automation has taken over bidding, matching and ad assembly. Where that works, where it quietly loses money, and what work was left to people — written by people who had to build their own tool for it.
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